![]() By integrating real-time shelf data into their Salesforce platform, consumer goods companies can better harness the power of Salesforce’s Einstein AI technology to quickly identify the ‘next best action’ to ensure the highest value opportunities are always acted on. "Having Trax’s shelf data available within the leading CRM platform has the potential to be transformative for our shared customers and enable the next generation of sales calls."Ĭombining Salesforce CG Cloud with Trax’s computer vision capabilities via Trax will redefine how brands drive execution at the retail shelf. "Integrated access to trusted shelf data is a huge opportunity for CPG companies," said David Gottlieb, chief revenue officer, Trax. The Trax connector, accessible in Anypoint Exchange, will allow consumer packaged goods (CPG) companies to integrate their Salesforce Consumer Goods Cloud with Trax solutions and drive greater ROI from perfecting their retail execution. SAN FRANCISCO, February 08, 2023-( BUSINESS WIRE)- Trax, a leading global provider of computer vision solutions and analytics for retail, today announced it has joined the MuleSoft Technology Partner Program by releasing a MuleSoft Certified Connector for Trax. As the mainstay of Trax's Google Cloud implementation, Compute Engine instances allow the company to replicate existing tasks and services with ease.MuleSoft Certified Connector for Trax simplifies integration to Salesforce Consumer Goods Cloud and helps CPG companies create seamless digital experiences, faster Given the commercial needs of its clients, Trax opted for the latter, building an infrastructure that switches between clouds if needed, with no loss of service. Specifically, it considered whether there would be a master-slave model, or whether the two clouds could operate independently of each other. ![]() "Their opinion carried a lot of weight in the final decision."įor its new multi-cloud infrastructure, Trax planned in advance what the architecture would look like and how the clouds would relate to each other. "Our engineers found they just clicked most easily with Google Cloud," says Yair. The company embarked on a three-month trial of the leading cloud vendors, and decided on Google Cloud for its cost-effectiveness and ease of use. Trax saw an opportunity to both reassure its new clients and build resilience in its platform with a multi-cloud infrastructure. Retail clients made it clear to Trax that they wanted its services to be free of any links to the retail market, in order to safeguard their data from competitors. ![]() With data streaming in from multiple services, Trax adopted a microservice-based architecture to handle the complexity of the tasks.Īs well as technical challenges, retail stores had specific concerns about the security of their data and where it was being stored. Ingesting, processing, and analyzing hundreds of thousands of images a day requires huge resources, and from the start, Trax knew that only a cloud-based infrastructure could cope with its demands. Google Cloud for power, scale, and flexibilityįor its products to work, Trax needs to make sure that a number of complex operations go smoothly. "We can collect data from multiple devices and turn that into a digital representation of shelves in the physical store." "Our mission is to digitize the store," says Yair Adato, CTO at Trax. Clients can get real-time insights into how their products are performing in their exact locations on shelves, so they can react accordingly. That's where Trax comes in, with an image-recognition platform built on powerful AI technology, to scan individual products and check shelf display, product prices, and promotions. They can look through inventories and sales receipts to see what items are coming in and how well they're selling, but it's much harder to find data on what happens in between. Retailers and consumer brands are turning to data analysis and AI to draw out as much insight as possible and gain an edge. ![]() That's where real-time data becomes invaluable. Decisions that put the right products and promotions in the right place on shelves can mean the difference between survival and success. In competitive markets with tight margins, every detail counts for brick-and-mortar stores. ![]() Save money with our transparent approach to pricing Rapid Assessment & Migration Program (RAMP) Migrate from PaaS: Cloud Foundry, OpenshiftĬOVID-19 Solutions for the Healthcare Industry ![]()
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